00541nam a2200145Ia 4500008004100000020002200041100002100063245011800084250001200202260004600214300005500260500004100315650001800356650002100374191108s9999    xx            000 0 und d  a978-0-07-128440-0  aBelch, George E.  cGeorge Belch & Michael Belch.--aAdvertising and promotion : ban integrated marketing communications perspective  a8th ed.  aNew York : bMcGraw Hill Companiesc2009.  axxv, 838 pages : bcolored illustrationsc27.5 cm.  aIncludes glossary and subject index.  a Advertising.  aSales promotion.