TY  - BOOK
AU  - O'Guinn, Thomas C.
TI  -  Advertising and integrated brand promotion / 
SN  - 978-0-324-31132-7
PY  - 2006///
CY  - United States of America : 
PB  - Thomson/South-Western
KW  - Advertising
N1  - Includes glossary and index
ER  -