00539nam a2200145Ia 4500 191108s9999 xx 000 0 und d 978-0-324-31132-7 O'Guinn, Thomas C. Thomas O' Guinn, Chris T. Allen, Richard J. Semenik.-- Advertising and integrated brand promotion / 4th ed. United States of America : Thomson/South-Western 2006. xlviii, 780 pages : colored illustrations 27.5 cm. Includes glossary and index. Advertising 362550 362550 0 0 lcc 0 SFU SFU SFU 2019-11-08 DONATION 0 HP 5821 Og35 2006 SFU0386 2019-11-08 00:00:00 2019-11-08 BK