TY  - BOOK
AU  - Scott, David Meerman.
TI  - The New rules of marketing & pr: how to use social media, online video, mobile applications, blogs, new releases, and viral marketing to reach buyers directly 
SN  - 9781119362418
PY  - 2017///
CY  - New Jersey
PB  - John Willey & Sons
KW  - Internet marketing
KW  - Public relations
N1  - Includes indexes
ER  -