Marketing <subTitle>principles & perspectives</subTitle> </titleInfo> <titleInfo> <title/> </titleInfo> <name type="personal"> <namePart>Bearden, William O.</namePart> <role> <roleTerm authority="marcrelator" type="text">creator</roleTerm> </role> </name> <typeOfResource>text</typeOfResource> <originInfo> <place> <placeTerm type="code" authority="marccountry">xx</placeTerm> </place> <place> <placeTerm type="text">New York</placeTerm> </place> <publisher>McGraw-Hill</publisher> <dateIssued>2004</dateIssued> <dateIssued encoding="marc">9999</dateIssued> <edition>4th Edition</edition> <issuance>monographic</issuance> </originInfo> <language> <languageTerm authority="iso639-2b" type="code">und</languageTerm> </language> <physicalDescription> <form authority="marcform">print</form> <extent>596 pages :</extent> <extent>colored illustrations ;</extent> <extent>28 cm.</extent> </physicalDescription> <note type="statement of responsibility">William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.</note> <note>Includes index.</note> <subject> <topic>Marketing -- United States</topic> </subject> <classification authority="lcc">MAIN HF 5415.1</classification> <classification authority="lcc"> .B43 2004 c.1</classification> <relatedItem type="series"> <titleInfo> <title>MsGraw-Hill/Irwin series in marketing 0-07-253909-7 180523