TY  - BOOK
AU  - Kasper, Hans.
TI  - Services marketing management
SN  - 0-470-09116-9
AV  - MAIN HD 9980.5 
CY  - Australia
KW  - Sercive industries -- Marketing -- Management
KW  - Customer services -- Marketing -- Management
N1  - Includes bibliographical references and index
ER  -