Marketing in travel and tourism </titleInfo> <name type="personal"> <namePart>Middleton, Victor T. C.</namePart> <role> <roleTerm authority="marcrelator" type="text">creator</roleTerm> </role> </name> <typeOfResource>text</typeOfResource> <originInfo> <place> <placeTerm type="code" authority="marccountry">xx</placeTerm> </place> <place> <placeTerm type="text">Singapore</placeTerm> </place> <publisher>Elsevier</publisher> <dateIssued>2010</dateIssued> <dateIssued encoding="marc">9999</dateIssued> <edition>4th Edition</edition> <issuance>monographic</issuance> </originInfo> <language> <languageTerm authority="iso639-2b" type="code">und</languageTerm> </language> <physicalDescription> <form authority="marcform">print</form> <extent>502 pages :</extent> <extent>illustrations ;</extent> <extent>23 cm.</extent> </physicalDescription> <note type="statement of responsibility">Victor T.C. Middleton, Alan Fyall, Michael Morgan; with contributions from Ashok Ranchhod.</note> <note>Includes index.</note> <subject> <topic>Tourism -- Marketing</topic> </subject> <classification authority="lcc">MAIN G 155.A1</classification> <classification authority="lcc"> .M53 2010 c.1</classification> <identifier type="isbn">978-981-272-851-7</identifier> <recordInfo> <recordCreationDate encoding="marc">180523</recordCreationDate> </recordInfo> </mods>