00314nam a2200109Ia 4500008004100000020001800041100002000059245006400079250001100143260003200154300001800186180205s9999 xx 000 0 und d a9781138654457 aRodgers, Shelly cEsther, ThorsonaDigital advertising :bTheory and research a3rd ed aNew york :bRoutledgec2017 axi, 465 pages