TY  - BOOK
AU  - Dertouzos, James N.;Garber, Steven
TI  - Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
SN  - 9780833033413
PY  - 2003///
PB  - RAND Corporation
KW  - Management & Organizational Behavior
KW  - United States -- Armed Forces -- Recruiting, enlistment, etc.; Advertising -- United States -- Evaluation
UR  - www.jstor.org/stable/10.7249/mr1591osd
ER  -