00625nam a2200133Ia 4500 171212s9999 xx 000 0 und d 9780833033413 Dertouzos, James N.;Garber, Steven Dertouzos, James N.;Garber, Steven Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s RAND Corporation 2003 Management & Organizational Behavior United States -- Armed Forces -- Recruiting, enlistment, etc.; Advertising -- United States -- Evaluation www.jstor.org/stable/10.7249/mr1591osd 352249 352249 0 0 0 CL CL 2017-12-12 0 UB323.D44 2003 2017-12-12 00:00:00 2017-12-12 CBE