@book{352249,
	author = {Dertouzos, James N.;Garber, Steven},
	title = {Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s},
	publisher = {RAND Corporation},
	year = {2003},
	url = {www.jstor.org/stable/10.7249/mr1591osd}
}