TY  - BOOK
AU  - Helmus, Todd C.;Paul, Christopher;Glenn, Russell W.;Russell W. Glenn, 
TI  - Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation
SN  - 9780833041562
PY  - 2007///
PB  - RAND Corporation
KW  - History
UR  - www.jstor.org/stable/10.7249/mg607jfcom
ER  -