TY  - BOOK
AU  - Muralidharan, Sidharth
TI  - Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A. 
PY  - 2017///
KW  - Green advertising, culture, individualism-collectivism, ad novelty, environment, India
ER  -