00578nam a2200121Ia 4500008004100000100002700041245015900068245005800227260000900285300003100294440004000325650009100365171207s9999    xx            000 0 und d  aMuralidharan, Sidharth  aAre we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A.   cSidharth Muralidharan, Carrie La Ferle & Yongjun Sung  c2017  apages 396-414, August 2017  aAsian Journa of Communicationv27:4  aGreen advertising, culture, individualism-collectivism, ad novelty, environment, India