TY  - BOOK
AU  - Wiersema, Fred
AU  - Title.
TI  - The new market leaders
SN  - 743204654
AV  - 658.82 
CY  - New York
KW  - Consumers --
KW  - Consumers' preferences --
KW  - Customer relations --
KW  - Attitude
KW  - Longitudinal studies
N1  - Includes appendix and index
ER  -