TY  - BOOK
AU  - Jayachandran, S
AU  - Parson, Leonard J.
AU  - Title.
TI  - Marketing management
SN  - 8174463623
AV  - 658.8 
CY  - New Delhi
KW  - Marketing --
KW  - Case studies
KW  - Gestion
KW  - Management
N1  - Includes index
ER  -