The effectiveness of social media marketing <subTitle>an assessment on southville students' awareness, attitude, and responsiveness in participating in a campus event</subTitle> </titleInfo> <titleInfo> <title/> </titleInfo> <name type="personal"> <namePart>Balbontin, Hosen R.</namePart> <role> <roleTerm authority="marcrelator" type="text">creator</roleTerm> </role> </name> <typeOfResource>text</typeOfResource> <originInfo> <place> <placeTerm type="code" authority="marccountry">xx</placeTerm> </place> <place> <placeTerm type="text">Las Piñas, Philippines</placeTerm> </place> <publisher>SISC</publisher> <dateIssued>2016</dateIssued> <dateIssued encoding="marc">9999</dateIssued> <issuance>monographic</issuance> </originInfo> <language> <languageTerm authority="iso639-2b" type="code">und</languageTerm> </language> <physicalDescription> <form authority="marcform">print</form> <extent>53 pages :</extent> <extent>illustrations ;</extent> <extent>28 cm.</extent> </physicalDescription> <targetAudience>Business Administration</targetAudience> <note type="statement of responsibility">Hosen R. Balbontin.</note> <note>Includes bibliographical references and appendices.</note> <classification authority="lcc">HF 5415.1265 </classification> <classification authority="lcc"> .B173 2016</classification> <recordInfo> <recordCreationDate encoding="marc">170504</recordCreationDate> </recordInfo> </mods>