<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00457nam a2200145Ia 4500</leader>
  <controlfield tag="008">170224s9999    xx            000 0 und d</controlfield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Ross Gordon</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Social marketing: the state of play and brokering the way forward </subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="c">Ross Gordon, Rebekah Russell-Bennett &amp; R. Craig Lefebvre</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="b">Journal of Marketing Research</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="c">2016</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">32:11-12, Pages: 1059-1082</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">September</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="x">Marketing.</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">315982</subfield>
    <subfield code="d">315982</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="a">CL</subfield>
    <subfield code="b">CL</subfield>
    <subfield code="d">2017-02-24</subfield>
    <subfield code="l">0</subfield>
    <subfield code="r">2017-02-24 00:00:00</subfield>
    <subfield code="w">2017-02-24</subfield>
    <subfield code="y">SE</subfield>
  </datafield>
</record>
