00542nam a2200145Ia 4500 170224s9999 xx 000 0 und d Joshua D. Newton Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors? Joshua D. Newton, Fiona J. Newton & Stephanie Rep Journal of Marketing Research 2016 32:11-12, Pages: 1103-1122 September Marketing. 315978 315978 0 0 0 CL CL 2017-02-24 0 2017-02-24 00:00:00 2017-02-24 SE