00508nam a2200145Ia 4500 170224s9999 xx 000 0 und d Shuai Yang Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness? Shuai Yang, Shan Lin, Jeffrey R. Carlson & William T. Ross Jr. Journal of Marketing Management 2016 32:5-6,Pages: 526-557 May Marketing. 315932 315932 0 0 0 CL CL 2017-02-24 0 2017-02-24 00:00:00 2017-02-24 SE