00477nam a2200133Ia 4500008004100000100001500041245012600056245006700182260003600249260000900285300002600294500000800320650001500328170224s9999    xx            000 0 und d  aShuai Yang  aBrand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?    cShuai Yang, Shan Lin, Jeffrey R. Carlson & William T. Ross Jr.  bJournal of Marketing Management  c2016  a32:5-6,Pages: 526-557  aMay  xMarketing.