00597nam a2200157Ia 4500008004100000100003400041245006000075245008500135260004900220260000900269300000800278650001300286856004800299999001900347952007300366170221s9999    xx            000 0 und d  aNagasimha Balakrishna Kanagal  aInnovation and product innovation in marketing strategy  cNagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India.  bJournal of Management and Marketing Research  c2012  a6 :  xBusiness  uhttp://www.aabri.com/manuscripts/152209.pdf  c313387d313387  001040aCLbCLd2017-02-21l0r2017-02-21 00:00:00w2017-02-21yFOJ