00481nam a2200133Ia 4500008004100000100003400041245006000075245008500135260004900220260000900269300000800278650001300286856004800299170221s9999    xx            000 0 und d  aNagasimha Balakrishna Kanagal  aInnovation and product innovation in marketing strategy  cNagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India.  bJournal of Management and Marketing Research  c2012  a6 :  xBusiness  uhttp://www.aabri.com/manuscripts/152209.pdf