00484nam a2200133Ia 4500008004100000100003400041245006000075245008500135260004900220260000900269300001100278650001300289856004800302170221s9999    xx            000 0 und d  aNagasimha Balakrishna Kanagal  aInnovation and product innovation in marketing strategy  cNagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India.  bJournal of Management and Marketing Research  c2015  a13 : 1  xBusiness  uhttp://www.aabri.com/manuscripts/152209.pdf