TY  - BOOK
AU  - Yanqing Jiang
TI  - Consumer Reaction and the Effectiveness of Celebrity Endorsed Advertising: A Survey-Based Econometric Analysis 
PB  - Studies in Media and Communication
KW  - Communication
KW  - Media Arts
UR  - http://redfame.com/journal/index.php/smc/issue/view/41
ER  -