00529nam a2200133Ia 4500008004100000245010400041260006200145260001800207300000800225650001500233856005500248999001900303952007300322170221s9999    xx            000 0 und d 4aThe Effects of Product Fit and Brand Fit on Memory Retention for Brand Alliances: When Less is More  bInternational Journal of Management and Marketing Reseach  cDecember 2012  a4:2  xMarketing.  uhttp://www.theibfr.com/ARCHIVE/IJMMR-V9N1-2016.pdf  c310428d310428  001040aCLbCLd2017-02-21l0r2017-02-21 00:00:00w2017-02-21yFOJ