TY  - BOOK
AU  - Tha'er A Majali
TI  - A Conceptual Model of Electronic Word of Mouth Communication through Social Network Sites: The Moderating Effect of Personality Traits 
PB  - International Review of Management and Marketing
KW  - Marketing
UR  - http://www.econjournals.com/index.php/irmm/issue/view/91
ER  -