00415nam a2200121Ia 4500008004100000100001500041245008100056245003700137260004900174260000900223650001300232856004800245170221s9999 xx 000 0 und d aBruce Budd aSource engine marketing: a preliminary empirical analysis of web search data cBruce Budd, Alfaisal University. bJournal of Management and Marketing Research c2012 xBusiness uhttp://www.aabri.com/manuscripts/121135.pdf