00555nam a2200145Ia 4500008004100000100003400041245003800075245008500113260004900198260000900247650001300256856004800269999001900317952007300336170221s9999    xx            000 0 und d  aNagasimha Balakrishna Kanagal  aPromotions as market transactions  cNagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India.  bJournal of Management and Marketing Research  c2012  xBusiness  uhttp://www.aabri.com/manuscripts/131510.pdf  c309685d309685  001040aCLbCLd2017-02-21l0r2017-02-21 00:00:00w2017-02-21yFOJ