00439nam a2200121Ia 4500008004100000100003400041245003800075245008500113260004900198260000900247650001300256856004800269170221s9999    xx            000 0 und d  aNagasimha Balakrishna Kanagal  aPromotions as market transactions  cNagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India.  bJournal of Management and Marketing Research  c2012  xBusiness  uhttp://www.aabri.com/manuscripts/131510.pdf