00455nam a2200121Ia 4500008004100000100003600041245007100077245006600148260004900214260000900263650001300272856004800285170221s9999    xx            000 0 und d  aKanagal, Nagasimha Balakrishna. 3aAn essay on the realm of performance control in marketing strategy  cNagasimha Balakrishna Kanagal Indian Institute of Management.  bJournal of Management and Marketing Research  c2015  xBusiness  uhttp://www.aabri.com/manuscripts/152352.pdf