00465nam a2200133Ia 4500 170221s9999 xx 000 0 und d Doss, Samuel K. “Spreading the good word”: toward an understanding of brand evangelism Samuel K. Doss, Florida Institute of Technology. Journal of Management and Marketing Research 2015 Business http://www.aabri.com/manuscripts/131678.pdf 309260 309260 0 0 0 CL CL 2017-02-21 0 2017-02-21 00:00:00 2017-02-21 FOJ