00440nam a2200109Ia 4500008004100000100003400041245006000075245008500135260004900220650001300269856004800282170221s9999    xx            000 0 und d  aNagasimha Balakrishna Kanagal  aInnovation and product innovation in marketing strategy  cNagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India.  bJournal of Management and Marketing Research  xBusiness  uhttp://www.aabri.com/manuscripts/152209.pdf