00600nam a2200109Ia 4500008004100000100002300041245010900064245020700173260004900380650001300429856004800442170221s9999    xx            000 0 und d  aLisa Marie Assante  aIdentifying optimal communication mix for strategic destination image formation: a case study of Austria  cLisa Marie Assante, Southern Utah University; Sophitmanee Sukalakamala, Southern Utah University; Hsing Ivan Wen, University of Hawaii at Manoa; Dorothy A. Knudson; Henderson Hospitality Management, Inc  bJournal of Management and Marketing Research  xBusiness  uhttp://www.aabri.com/manuscripts/131535.pdf