00422nam a2200145Ia 4500008004100000100001600041245005100057245003100108260005900139260000900198300001000207650001800217650001500235856002600250170221s9999    xx            000 0 und d  aBettina Lis  aUsing Social Media for Branding in Publishing   cBettina Lis, Jennifer Berz  bOnline Journal of Communication and Media Technologies  c2011  a1 : 4  xCommunication  xMedia Arts  uhttp://www.ojcmt.net/