TY  - BOOK
AU  - Belch, George Eugene.
TI  - Advertising and promotion : 
SN  - 9780071288699
AV  - 659.1 
CY  - Boston : 
KW  -  Sales promotion
KW  - Advertising
KW  - Communication in marketing
N1  - Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995
ER  -