TY  - BOOK
AU  - Filak,Vincent F.
TI  - Dynamics of media writing: adapt and connect 
SN  - 9781483377605
AV  - P 96.A86 .F471 2016
U1  - 808/.0663/02 
PY  - 2016///
CY  - Los Angeles
PB  - SAGE
KW  - Mass media
KW  - Authorship
KW  - Handbooks, manuals, etc
KW  - Journalism
KW  - fast
KW  - Handbooks and manuals
N1  - Includes bibliographical references and index; pt. I. The basics you need, regardless of field -- Know your audience -- Being accurate, relying on the facts -- Grammar, style and language basics -- Basic media writing -- Interviewing -- Writing on the web -- Law and ethics in media writing -- pt. II. Focus on news media -- Reporting : the basics and beyond -- Writing for traditional print news products -- Writing for broadcast -- pt. III. Focus on marketing media -- Public relations -- Advertising -- Marketing -- pt. IV. Coming back together -- A few last words
ER  -