00930cam a2200265 a 4500 16543039 SISC 20170228094251.0 101118s2011 nyu b 001 0 eng 2010047468 9780071762557 DLC DLC HF 5415.1255 .P43 2011 658.8/27 Pearson, Timothy R. The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business / Timothy R. Pearson. New York : McGraw-Hill, 2011. xi, 240 pages ; 24 cm. Includes bibliographical references and index. Branding (Marketing). Customer relations. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 298071 298071 0 0 lcc 0 CL CL GC 2016-07-28 DONATION 0 HF 5415.1255 .P43 2011 C20647 2018-05-15 00:00:00 2016-07-28 BK