<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00730nam a2200229Ia 4500</leader>
  <controlfield tag="008">160404s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">971-91860-5-4</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">FIL HF 5415.12</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="b">.P5G65 2001 c.2</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Go, Josiah.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Fundamentals of marketing in the Philippine setting :</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="b">understand the critical rote of the marketing mix in the success of a company's products and brands! /</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="c">Josiah Go.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Manila :</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="b">Phippine Marketing Association,</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="c">2001</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">358 pages :</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="b">illustrations ;</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="c">22 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing -- Philippines. </subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">293319</subfield>
    <subfield code="d">293319</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="a">SMC</subfield>
    <subfield code="b">SMC</subfield>
    <subfield code="c">FIL</subfield>
    <subfield code="d">2008-01-12</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">FIL HF 5415.12 .P5G65 2001 c.2</subfield>
    <subfield code="p">SMC04868</subfield>
    <subfield code="r">2016-04-04 00:00:00</subfield>
    <subfield code="w">2016-04-04</subfield>
    <subfield code="y">BK </subfield>
  </datafield>
</record>
