00699nam a2200217Ia 4500008004100000020001800041050001900059050002000078100001600098245005800114245010700172245001500279260001300294260003600307260000900343300001600352300002000368300001100388500005100399650003100450160404s9999 xx 000 0 und d a971-91860-5-4 aFIL HF 5415.12 b.P5G65 2001 c.2 aGo, Josiah. aFundamentals of marketing in the Philippine setting : bunderstand the critical rote of the marketing mix in the success of a company's products and brands! / cJosiah Go. aManila : bPhippine Marketing Association, c2001 a358 pages : billustrations ; c22 cm. aIncludes bibliographical references and index. aMarketing -- Philippines.