TY  - BOOK
AU  - Frochot,Isabelle
AU  - Batat,Wided
TI  - Marketing and designing the tourist experience
SN  - 9781908999467
AV  - G 155.A1 .F76 2013
PY  - 2013///
CY  - Oxford
PB  - Goodfellow Publishers Limited
KW  - Tourism
KW  - Management
KW  - Marketing
KW  - Place marketing
N1  - Includes bibliographical references and index
N2  - The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises
ER  -