Marketing leadership in hospitality and tourism <subTitle>strategies and tactics for competitive advantage</subTitle> </titleInfo> <titleInfo> <title/> </titleInfo> <name type="personal"> <namePart>Shoemaker, Stowe</namePart> <role> <roleTerm authority="marcrelator" type="text">creator</roleTerm> </role> </name> <typeOfResource>text</typeOfResource> <originInfo> <place> <placeTerm type="code" authority="marccountry">xx</placeTerm> </place> <place> <placeTerm type="text">New Jersey</placeTerm> </place> <publisher>Prentice Hall.</publisher> <dateIssued>2007</dateIssued> <dateIssued encoding="marc">9999</dateIssued> <edition>4th Edition</edition> <issuance>monographic</issuance> </originInfo> <language> <languageTerm authority="iso639-2b" type="code">und</languageTerm> </language> <physicalDescription> <form authority="marcform">print</form> <extent>661 pages :</extent> <extent>color illustrations ;</extent> <extent>28 cm. </extent> </physicalDescription> <note type="statement of responsibility">Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.</note> <note>Includes bibliographical references and index.</note> <subject> <topic>Hospitality industry --</topic> </subject> <subject> <topic/> <topic>Marketing</topic> </subject> <classification authority="lcc">MAIN TX 911.3 </classification> <classification authority="lcc"> .M3 2007</classification> <identifier type="isbn">0-13-118240-4</identifier> <recordInfo> <recordCreationDate encoding="marc">160303</recordCreationDate> </recordInfo> </mods>