TY  - BOOK
AU  - Ferrell, O. C.
TI  - Marketing strategy
SN  - 0-03-032103-4
AV  - MAIN HF 5415.13 
CY  - Orlando, Florida
KW  - Marketing --
KW  -  Management -- Case studies
KW  - Management.
N1  - Includes index
ER  -