Advertising and promotion
an integrated marketing communications perspective
Belch, George E. (George Edward)
1951-
creator
Belch, Michael A.
text
bibliography
nyu
New York
McGraw-Hill Education
2015
10th edition.
monographic
eng
xxxiv, 842 pages : color illustrations ; 29 cm
George E. Belch & Michael A. Belch, both of San Diego State University.
Includes bibliographical references and indexes.
Advertising
Sales promotion
Communication in marketing
HF 5823 .B387 2015
659.1
9780078028977 (alk. paper)
0078028973 (alk. paper)
2013041596
DLC
131024
20151123151927.0
17917337
eng