01161cam a22003254i 4500 17917337 PILC 20151123151927.0 131024s2015 nyua b 001 0 eng 2013041596 9780078028977 (alk. paper) 0078028973 (alk. paper) DLC eng DLC rda pcc HF 5823 .B387 2015 659.1 Belch, George E. (George Edward), 1951- Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. 10th edition. New York : McGraw-Hill Education, 2015. xxxiv, 842 pages : color illustrations ; 29 cm Includes bibliographical references and indexes. Advertising. Sales promotion. Communication in marketing. Belch, Michael A. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK FOR 288973 288973 0 0 lcc 0 CL CL RES 2015-11-23 Library Fund 15128.00 0 HF 5823 .B387 2015 C20288 2018-05-15 00:00:00 2015-11-23 BK