TY  - BOOK
AU  - Lee,Nancy
AU  - Kotler,Philip
AU  - Kotler,Philip
TI  - Social marketing: influencing behaviors for good 
SN  - 9781412981491 (pbk. : alk. paper)
AV  - HF 5414 .K67 2012
U1  - 658.8 
PY  - 2012///
CY  - Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Social marketing
KW  - Behavior modification
N1  - Prev. ed. entered under: Kotler, Philip; Includes bibliographical references and indexes
ER  -