Principles of contemporary marketing
Kurtz, David L.
creator
text
Australia
South-Western Cengage Learning
2012
15th edition.
monographic
xxxvii, 780 pages : illustrations ; 25 cm.
Designing customer-oriented marketing strategies. -- Understanding buyers and markets. -- Traget market selection. -- Product decisions. -- Distribution decisions. -- Promotional decisions. -- Pricing decisions.
David L. Kurtz and Louis E. Boone.
Includes bibliographical references and index.
Marketing
HF 5415 .K967 2012
9789814392822
20170131093627.0
SSB060186