TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control 
SN  - 0135579279
AV  - HF 5415.13 .K64 1984
U1  - 658.8 
PY  - 1984///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -