TY  - BOOK
AU  - McEwen, William J.
TI  - Married to the brand: why consumers bond with the psychology of consumer relationships  
SN  - 1595620095
AV  - HF5415.32 .M397 2005
PY  - 2005///
CY  - New York
PB  - Gallup
KW  -  Consumers' preferences
KW  -  Product management
N2  - Brand loyalty
ER  -