Conducting online surveys - Sue, Valerie M.; Ritter, Lois A. (Thousand Oaks, Calif. : Sage, 2012)
Introduction -- Planning the online survey -- Sampling -- Writing survey questions -- Developing the survey instrument -- Conducting the survey -- Processing and analyzing the survey data -- Reporting the survey results -- Concluding comments.
Includes glossary, bibliographical references and index.
Keywords: Social surveys -- Methodology; Internet surveys